Over the last 8 years of living in San Francisco I lived in three different neighborhoods with three different kinds of weather (for those not familiar with San Francisco, I literally mean different neighborhoods in the same town have different, sometimes drastically different, weather). In general, I love the weather in San Francisco — rarely very hot and often just a bit chilly and foggy. When I made my recent move to San Jose, I knew the weather would be warmer, on average, than San Francisco. But, today was downright sweltering. It must have broken 100 degrees, and the forecast shows the highs hovering in that neighborhood for the next several days. Brutal.
So, we broke down this afternoon and decided we really needed to buy an air conditioner right away. So, we hopped in the car (which, of course, has air conditioning, so the trip itself was going to be worthwhile) and headed out to the local Best Buy, since they had such an extensive array of air conditioners on their web site. Of course, given the weather, Best Buy was sold out of air conditioners. And the guy who gave us this news had no sympathy. Tragic. So, off to Bed, Bath, and Beyond up the road. They only have those free-standing air conditioners that cost much too much. A quick poke of the head in the Circuit City next to the Bed, Bath, and Beyond made it clear very quickly that they would not deign to carry mundane home appliances.
I was feeling very disappointed, not just because I was going home to my sauna of a house with no relief in site, but also because I thought one of the points of moving to the ‘burbs was to have ready access to well-stocked big box retail (and their ample parking) without hassles. I mean, isn’t that one of the main reasons to move out of the city and into the world of strip-malls? But, I digress.
So, we’re driving home when I see Sears. I literally didn’t even know they were still in business — I thought for some reason they had gone the way of K-Mart, but thankfully no. So, figuring that of all places surely Sears would have a stock of air conditioners, we pulled into our third shopping complex of the day (and its ample parking — something I do appreciate about suburban land). Sears proved to be one of the nicest retail experiences I have had in a long time. We walked in and immediately were asked if we needed help. We were pointed right to the wall of air conditioning units where we encountered another person willing to help — and get this: the person who offered to help us actually knew something about air conditioners. Not an expert, perhaps, but I have become used to “sales people” in retail stores like that asking you if you have questions, and when you ask the question they add no value to your shopping experience. My favorite flavor of such interactions is when you ask something about a specific product that you are standing in front of and the person offering to assist you starts reading what’s on the box in order to try answer your question. Oy.
Anyway, Sears has plenty of choices and plenty of stock. Granted, most of the choices are their store brand, Kenmore, but at this point just having choices was a nice thing. So, we pick out the two we’re going to buy (a big one for the living room and a small one for the bedroom) and pay for them right there next to where are. We pull the car around to the pick up window, where I scan in my receipt to get on a queue. I wait literally less than a minute and out comes a woman with my A/C units on a push cart. She wheels them out to the curb and puts them in our car, and off we go. The whole Sears experience could not have taken more than 15 minutes in its entirety. Compare that to the nearly 30 minutes I waited last week at Ikea AFTER making my purchase, which was made with no help on the sales floor and after navigating their maze of cross-selling opportunities. Don’t get me wrong here, I think Ikea is one of the finest merchandisers around, but that’s what made the Sears experience that much more remarkable.
The epilogue of this story, unfortunately, is that I’m going to bed tonight without either unit installed. The big one is going to be a non-trivial project (one that caused me to go out and buy my first power drill) that I just couldn’t get into so late in the evening. The small one is too small for our bedroom window (who knew that having a window 39″ across is so unusual?), so it may have to go back — and then I’ll get to see just how good the user experience at Sears really is.