Venture Geek

I don’t know how reliable the ratings are anymore. I’m among those who cast a skeptical eye at the Nielsen Co. and the demographics and ratings they deliver. The fragmentation of the audience is so profound I don’t know how the samples can even tell me how many people are watching my show anymore. It seems like such a crap shoot. It’s like where the music industry used to be a few years ago, before they got — what’s that thing called? — SoundScan. Before they got that it was like Nielsen; they called up store owners and asked them what was selling and what wasn’t. When they shifted to a legitimate way of tracking each and every sale, it upended the charts. Suddenly, country music was huge, much bigger than anyone had thought. I think TV is in the same ballpark. We’re relying on a really old system based on this sample of people, and it’s not really accurate anymore. God knows how many Nielsen families are sci-fi fans.

– Ron Moore, creator of Battlestar Galactica, quoted at Salon.com.